Florence + The Nighy

Florence + The Machine – Free

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Production Company Anonymous Content/London
Director Autumn de Wilde

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Credits

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Production Company Anonymous Content/London
Director Autumn de Wilde
Editing Final Cut/New York
Color Company 3/London
VFX Framestore/London
Audio Post Machine Sound/London
Production Services Radioaktive Film
Executive Producer Eric Stern

Executive Producer Juliet Naylor
DP Jaime Feliu Torres
Choreographer Ryan Heffington
Editor Miky Wolf
Producer Maggie McDermott
Colorist Jean-Clement Soret
Colorist Yoomin Lee
VFX Denis Reva

Sound Design/Audio Mixer Nigel Manington
Producer Ghazal Zargar Elahi
Executive Producer Kate Galytska
Producer Serafima Kutsenko
Production Designer Vladimir (Vova) Radlinski
Art Director Max Halushka

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There are few things in the world that aren't improved by an appearance by British actor Bill Nighy, and the latest music video for Florence + The Machine is no exception.

Filmed in Ukraine in 2021 with Ukrainian filmmakers and artists and featuring Ukrainian folk art by Katerina Konovalova and designed with production designer Volodymyr Radlinskiy, Free is a joyously offbeat film that sees Nighy take on the personification of frontwoman Florence Welch's anxiety, shadowing and antagonizing her throughout the video.

With cracking choreography from Ryan Heffington, Anonymous Content director Autumn de Wilde [collaborating for a fourth time with the band] helms a pacey and entertaining caper that is enhanced by the pair's endearing performances.