Fisherman’s Friend taps Perlorian peculiarities
Absurdist directing duo The Perlorian Brothers deliver some of their finest oddities in this campaign for the purveyors of strong throat lozenges.
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Credits
powered by
- Agency Arrivals + Departures/Toronto
- Production Company Merchant
- Director The Perlorian Brothers
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Credits
powered by
- Agency Arrivals + Departures/Toronto
- Production Company Merchant
- Director The Perlorian Brothers
- Chief Creative Officer Jeff MacEachern
- Art Director Jordan Escobar
- Copywriter Oliver Chiang
- Executive Producer Ian Webb
- Producer Andrew Sulliman
- Production Designer Sue Tebbutt
- DP Daniel Grant
- Editor Paul Skinner
- Colorist Eric Whipp
- VFX Artist Jonathan Wendt
Credits
powered by
- Agency Arrivals + Departures/Toronto
- Production Company Merchant
- Director The Perlorian Brothers
- Chief Creative Officer Jeff MacEachern
- Art Director Jordan Escobar
- Copywriter Oliver Chiang
- Executive Producer Ian Webb
- Producer Andrew Sulliman
- Production Designer Sue Tebbutt
- DP Daniel Grant
- Editor Paul Skinner
- Colorist Eric Whipp
- VFX Artist Jonathan Wendt
For some reason there is something inherently surreal about the world of fish. Consider, for example, the following joke:
Q. How many surrealists does it take to change a lightbulb?
A. Fish.
This loony spot created for Fishermans Friend by Toronto agency Arrivals & Departures, was helmed by The Perlorian Brothers, through Merchant, with their particular brand of tomfoolery complementing the brand’s quirky identity.
Titled Reel It In, the film is set for in a mysterious hotel where a dotty cast of characters, from bell hops to singing divas, are saved from irritating throats and pesky coughs by the Fisherman’s Friend mascot, a magical mariner who pops up in very unusual places to share his soothing medicaments.
