Finding Milka’s miniature alpine farms

In this wonderfully textured digital stop motion film for Milka, director Sam Southward spares no detail, down to researching the flowers of the alpine region. 

As a young woman delivers milk via bike, a whimsical alpine scene is set, full of miniature men, clomping cows, and detailed domiciles, showing off the richly designed scenery. In Goodness, the particular blend of felt and flocking textures makes the animation feel incredibly real, as if these are toys come to life. The leveled and layered sense of scale and background is also beautifully done, and the animation is flawlessly exact. 

Goodness takes short peeks into the rural community, showering praise and love on the Milka cows that seem to overpopulate this small town. Nexus Studios has captured the charm of the alpine setting, creating a bucolic pastoral dreamscape using both CGI techniques and renderings of physical creations - the clouds, lake, and waterfall were all crafted in house with cotton, glue guns, and resin, respectively, and then ported into the commercial. The dedication to minutiae is clear, and the ad itself is exceptionally compelling because of it.