Filmmasters: IEN (Italian Entertainment Network) Group Aquires Userfarm
With this acquisition Filmmaster Productions broadens its offer and gives clients and agencies the possibility to use an unlimited source of contents guaranteed by Filmmaster.
Through Filmmaster Productions, one of the European leaders of advertising production, IEN – Italian Entertainment Network has acquired the crowdsourcing video platform Userfarm, with its community of more than 170,000 filmmakers from all over the world.
IEN saw Userfarm’s growth potential in its international and technological know-how, developed during the phase of brand strengthening. With this acquisition, Filmmaster Productions wants to be ready to work with new multimedia languages with new productive schemes. Its goal is to strengthen its presence in the video industry on an international level.
Userfarm is one of the most innovative platforms in the video industry and it can get contents directly from the crowd, connecting with 170,000 filmmakers from all over the world. With this acquisition, Filmmaster Productions broadens its offer to be able to satisfy the communication industry needs with new services and new productive methods. It is a strategic choice that can also consolidate the international presence of the Group. The relation with Userfarm UK is particularly important since it has important clients and an active videomaker community which is highly interested in new technologies and in the evolution of communication languages.
