Fiat's all shook up in latest campaign
This campaign for the new Fiat Strada goes big with the King of Rock 'n' Roll himself, Elvis Presley, taking a starring role.
Credits
powered by- Agency Leo Burnett Tailor Made/Sao Paulo
- Production Company Alice Filmes/Brazil
- Director Felipe Mansur
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Credits
powered by- Agency Leo Burnett Tailor Made/Sao Paulo
- Production Company Alice Filmes/Brazil
- Director Felipe Mansur
- Chief Creative Officer Marcelo Reis
- Creative Director Pedro Prado
- Executive Creative Director Wilson Mateos
- Creative Director Pedro Utzeri
- Creative Director Tomas Correa
- Digital Director Denis Gustavo
- Copywriter Thiago Lins
- Copywriter Renato Ramalho
- Art Director Fernando Lyra
- Art Director Rachel Lucchesi
- HP Integrated Maria Fernanda Moura
- Producer Rita Costa
- Producer Patricia Cosmo
- Editor Chrystian Danucalov
- Editor Matheus Basilio
- Executive Producer Waldemar Tamagno
- DP Pierre de Kerchove
- Executive Producer Fernanda Laignier
- Executive Producer Bruna Nogueira
- Editor Rodolpho Ponzio
- 3D Invisible Works/Brazil
- Post Production NASH/Sao Paulo
- Sound Production Quiet City Music & Sound
- Sound Production Quiet City Music & Sound
- Music Producer Chris Jordao
- Music Producer Darren Solomon
- Art Director Martino Piccinini
![](https://d17mj1ha1c2g57.cloudfront.net/v1/VxUk3-PL7-e90l0B4bv50hIXBOg/1024x576%23/80/shotsmag/production/clips/1594888723062/39b26afa-3247-472f-8606-75a9a616e3b9-image-0017.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Leo Burnett Tailor Made/Sao Paulo
- Production Company Alice Filmes/Brazil
- Director Felipe Mansur
- Chief Creative Officer Marcelo Reis
- Creative Director Pedro Prado
- Executive Creative Director Wilson Mateos
- Creative Director Pedro Utzeri
- Creative Director Tomas Correa
- Digital Director Denis Gustavo
- Copywriter Thiago Lins
- Copywriter Renato Ramalho
- Art Director Fernando Lyra
- Art Director Rachel Lucchesi
- HP Integrated Maria Fernanda Moura
- Producer Rita Costa
- Producer Patricia Cosmo
- Editor Chrystian Danucalov
- Editor Matheus Basilio
- Executive Producer Waldemar Tamagno
- DP Pierre de Kerchove
- Executive Producer Fernanda Laignier
- Executive Producer Bruna Nogueira
- Editor Rodolpho Ponzio
- 3D Invisible Works/Brazil
- Post Production NASH/Sao Paulo
- Sound Production Quiet City Music & Sound
- Sound Production Quiet City Music & Sound
- Music Producer Chris Jordao
- Music Producer Darren Solomon
- Art Director Martino Piccinini
Fiat sees it's Strada as an icon among pick-up trucks so, they reasoned, what bigger popular icon to star in their new campaign than the swivel-hipped King of Rock 'n' Roll, Elvis Presley?
With the concept of 'New Fiat Strada. The legend has outdone itself', Fiat, and agency Leo Burnett Tailor Made Sao Paulo, developed this two minute film which was directed by Felipe Mansur through Alice Filmes in Brazil.
The film, shot in February before the Covid-19 pandemic hit Brazil, the production involved more than 600 people, three locations, and six shooting dates. In order to faithfully reproduce Elvis’ mannerisms, appearance, and features, the production relied on technology as well as the participation of one of the rock icon’s best doubles, Dean Z, who won a global competition promoted by the Presley family in 2013. The team then replaced Dean Z’s face with a fully CGI likeness based on real scenes from Elvis shows and films from 1968. “Creating the perfect environment to host all of the project’s creativity and special post production requirements in order to ensure the best possible Elvis on the screen, in the most seamless and natural way, was one of our great challenges,” said Wal Tamagno, Partner and Executive Producer at Alice Filmes.
“It’s an honour to contribute to the campaign for Fiat’s main product launch this year, a campaign that’s on a par with the history of this inspiring brand," said Pedro Prado, Leo Burnett Tailor Made Creative VP. "It is a glimmer of hope, in these trying times, that creativity, production excellence, and these two legends – the Fiat Strada and Elvis – will never die.”