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For 50 years now, Feu Vert has guaranteed motorists quality maintenance and equipment at the best price. The aim? To preserve the purchasing power of its customers. A promise that the brand intends to continue affirming with Ramses, who remains its faithful mascot.
During a meeting, we find her in front of three overly enthusiastic advertisers pitching the brand’s new film. A 3D film that instantly immerses us in the Marvel cinematic universe featuring Ramses as a superhero with super powers! Wait, are you lost? We are too. It seems that there was a misunderstanding at the time of the brief because it should have been about purchasing power and not the power of the cat.
Credits
powered by
- Agency Buzzman/Paris
- Production Company Iconoclast France
- Director Antoine de Bary
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Credits
powered by
- Agency Buzzman/Paris
- Production Company Iconoclast France
- Director Antoine de Bary
- Producer Camille Lambert
- Post Production Poster Company/Paris (In-House at Iconoclast France)
- 3D Animation The Mill/Paris
- Sound The (Music & Sound)/Paris
- Executive Creative Director Georges Mohammed-Cherif
- Managing Director Julien Levilain
- Creative Director Tristan Daltroff
- Creative Director Louis Audard
- HP Vanessa Barbel
- Producer Saveria Besset
- Producer Morgane Gaspar
Credits
powered by
- Agency Buzzman/Paris
- Production Company Iconoclast France
- Director Antoine de Bary
- Producer Camille Lambert
- Post Production Poster Company/Paris (In-House at Iconoclast France)
- 3D Animation The Mill/Paris
- Sound The (Music & Sound)/Paris
- Executive Creative Director Georges Mohammed-Cherif
- Managing Director Julien Levilain
- Creative Director Tristan Daltroff
- Creative Director Louis Audard
- HP Vanessa Barbel
- Producer Saveria Besset
- Producer Morgane Gaspar
Accompanied by real Feu Vert experts, Ramses is going to put the story right by revealing the real power of the brand. The power to save you an average of €142 on your car servicing.
The film will be out in cinemas from 25th May, a first for the brand, on TV and digital. Radio spots will complete the campaign. Posters of the film were displayed in Feu Vert stores and broadcast on social networks a few days before the launch.
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