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FedEx – Gift Box

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We all know the cliché: "I spent x amount on this present and all they wanted to do is play with the box!". 

Maybe we've uttered it, maybe we've had it thrown at us, but either way, the truism that kids are remarkably drawn to the cardboard surroundings of their ever-so-expensive gifts is never-so-apt as it is at Christmas.

Drawing on this, and making for a magically festive spot in the process, is the delightful Gift Box from FedEx and agency BBDO.

Concentrating on a young girl's fun interpretation of her papercraft plaything as a soaring spaceship, the spot, with sweet direction from Biscuit's Noam Murro, goes to show that anything can be a toy in the right hands.

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