FedEx tells parents: ditch the presents, gift the box
In a jaunty festive spot, the delivery company explores the power of a kid's imagination when presented with a whole lot of cardboard.
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Credits
View on- Agency BBDO NY
- Production Company Biscuit Filmworks/USA
- Director Noam Murro
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Credits
View on- Agency BBDO NY
- Production Company Biscuit Filmworks/USA
- Director Noam Murro
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Creative Director Banks Noel
- EVP, HP Integrated Production David Rolfe
- Executive Creative Director Greg Ketchum
- Executive Creative Director Tom Godici
- Senior Creative Director Greg Gerstner
- Senior Creative Director Eric Goldstein
- Senior Producer Melanie Cornish
- VP, Creative Director Fred Kovey
- VP, Group Executive Producer Alex Gianni
- Managing Director Shawn Lacy
- Executive Producer Jeff McDougall
- Head of Production Rachel Glaub
- Head of Production Mercedes Allen-Sarria
- Unit Production Manger Jay Veal
- Colorist Alex Bickel
- Producer Claudia Guevara
- Executive Producer Erica Thompson
- Producer Chris Delarenal
- Editor Richard Orrick
- Composer Andrew Feltenstein
- Composer John Nau
- Producer Leslie DiLullo
- Mix Sound Lounge
- Engineer Tom Jucarone
- Engineer Peter Holcomb
- Producer Becca Falborn
- Executive Producer Charlotte Arnold
- VFX Producer Tina Chen
- DP Rodrigo Prieto | (DP)
- Production Designer Brock Houghton
- Music Company Iris Weiner
- VFX Supervisor Eliza Randall
- 2D Lead/ Compositor Jamie Scott
- Compositor Meggen Burdick
- Compositor Jacob Slutsky
- Compositor Yebin Ahn
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Credits
powered by- Agency BBDO NY
- Production Company Biscuit Filmworks/USA
- Director Noam Murro
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Creative Director Banks Noel
- EVP, HP Integrated Production David Rolfe
- Executive Creative Director Greg Ketchum
- Executive Creative Director Tom Godici
- Senior Creative Director Greg Gerstner
- Senior Creative Director Eric Goldstein
- Senior Producer Melanie Cornish
- VP, Creative Director Fred Kovey
- VP, Group Executive Producer Alex Gianni
- Managing Director Shawn Lacy
- Executive Producer Jeff McDougall
- Head of Production Rachel Glaub
- Head of Production Mercedes Allen-Sarria
- Unit Production Manger Jay Veal
- Colorist Alex Bickel
- Producer Claudia Guevara
- Executive Producer Erica Thompson
- Producer Chris Delarenal
- Editor Richard Orrick
- Composer Andrew Feltenstein
- Composer John Nau
- Producer Leslie DiLullo
- Mix Sound Lounge
- Engineer Tom Jucarone
- Engineer Peter Holcomb
- Producer Becca Falborn
- Executive Producer Charlotte Arnold
- VFX Producer Tina Chen
- DP Rodrigo Prieto | (DP)
- Production Designer Brock Houghton
- Music Company Iris Weiner
- VFX Supervisor Eliza Randall
- 2D Lead/ Compositor Jamie Scott
- Compositor Meggen Burdick
- Compositor Jacob Slutsky
- Compositor Yebin Ahn
We all know the cliché: "I spent x amount on this present and all they wanted to do is play with the box!".
Maybe we've uttered it, maybe we've had it thrown at us, but either way, the truism that kids are remarkably drawn to the cardboard surroundings of their ever-so-expensive gifts is never-so-apt as it is at Christmas.
Drawing on this, and making for a magically festive spot in the process, is the delightful Gift Box from FedEx and agency BBDO.
Concentrating on a young girl's fun interpretation of her papercraft plaything as a soaring spaceship, the spot, with sweet direction from Biscuit's Noam Murro, goes to show that anything can be a toy in the right hands.
