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As we approach Earth Day in April, FedEx is launching a new film in the Where Now Meets Next campaign called Camper Scouts, focused on sustainability.
This charming new spot features a Camper Scout troop who spread the word about a sustainable camping supply store to their entire global network after seeing a new FedEx EV parked out front. Such a dramatic increase in reach can be problematic for small businesses who are not prepared. Good thing FedEx has the network to help them deliver worldwide, while also making sustainability a priority with more electric vehicles and new reusable packaging. These sustainability efforts are part of the brand’s larger 2040 goal for carbon neutral operations.
The spot launches approximately one year after the announcement of their 2040 pledge and will continue to ramp up as we approach Earth Day in April. The work was directed by Noam Murro through Biscuit Filmworks.
Credits
powered by
- Agency BBDO/New York
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Credits
powered by
- Agency BBDO/New York
- Senior Creative Director Greg Gerstner
Credits
powered by
- Agency BBDO/New York
- Senior Creative Director Greg Gerstner
“Being more sustainable is just good business.” said Banks Noel, SVP, Senior Creative Director, BBDO.
“Businesses of all sizes can rely on the FedEx global network to help expand their reach while still making Earth a priority.” adds Greg Gerstner, SVP, Senior Creative Director, BBDO.
“When FedEx set its 2040 carbon neutral operations goal, we knew we were charting a path that could impact generations to come. We continue to invest in electric vehicles, new reusable packaging, and carbon capture research to help create a more sustainable future for all.” added Monica Skipper, VP, Global Brand and Reputation, FedEx.
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