FCA’s Emil is the real seal deal
The Financial Conduct Authority launches a flipping funny campaign featuring a peculiar pinniped intent on protecting people from making bad money choices.
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Credits
View on- Agency M&C Saatchi/London
- Production Company ProdCo/London
- Director Thomas Ormonde
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Credits
View on- Agency M&C Saatchi/London
- Production Company ProdCo/London
- Director Thomas Ormonde
- Executive Producer/Partner Jon Adams
- Editing Shift Post
- Post Production Magic Numbers
- Post Producer Ryan Hancocks
- CGI The Perlin
- Grade Black Kite Studios
- Sound Design Little Things Sound Studios
- Audio Producer Lindsay Grant
- Sound Engineer Charlie Cooper
- Creative Partner Guy Bradbury
- Senior Creative Billie Gurr
- Senior Creative Tom Lander
- Producer Matt O'Neill
- Head of Designer Andy Harris
- Producer Jack Bradley
- VFX Supervisor/VFX Artist Fasa Oyibo
- Music Charlie Smith (UK)
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency M&C Saatchi/London
- Production Company ProdCo/London
- Director Thomas Ormonde
- Executive Producer/Partner Jon Adams
- Editing Shift Post
- Post Production Magic Numbers
- Post Producer Ryan Hancocks
- CGI The Perlin
- Grade Black Kite Studios
- Sound Design Little Things Sound Studios
- Audio Producer Lindsay Grant
- Sound Engineer Charlie Cooper
- Creative Partner Guy Bradbury
- Senior Creative Billie Gurr
- Senior Creative Tom Lander
- Producer Matt O'Neill
- Head of Designer Andy Harris
- Producer Jack Bradley
- VFX Supervisor/VFX Artist Fasa Oyibo
- Music Charlie Smith (UK)
While those three words: 'financial', conduct' and 'authority' don't exactly amount to the most stimulating moniker, the organisation's ‘Check if it’s real, before you seal the deal’ platform is considerably enlivened by the appearance of an eerie fin-footed mammal on a mission.
Created by M+C Saatchi Group UK , with an adorable hero film directed by Thomas Ormonde at ProdCo, the campaign promotes the FCA’s new Firm Checker tool.
With oceans of unsolicited advice online, it can be difficult for consumers to know who trust when choosing money products. but Emil seems to surface in all manner of everyday situations halting potential investors with his intent stare or even a flipper slap.
And there’s nothing unreal about the seal. Emil is a fully animatronic creation, designed, sculpted, and engineered as a physical build rather than using CGI. Standing seven feet tall, he is made from fibreglass and rubber.
