Fatta reminds us that only yes means yes

The topic of sexual consent has been well-discussed over the past few years, but the message is still a vital one to put across.

As this stylishly shot commercial for Swedish non-profit Fatta goes to show, the only true 'yes' when it comes to consensual intercourse is a 'yes', not an absence of a 'no'. Filled with short testimonials of moments where things went further than both parties had agreed, the juxtaposition of honest words and up-close visuals make for a powerful message.

Intimately shot by B-Reel Films' Freshteh, this stirring and inclusive campaign (the use of same-sex couples and female-on-male abuse marking it out from many others) is both powerful and poignant.