Fancy Santa do you Fancy a Milano?

This holiday season, Santa has a taste for the finer things in life, like Milano cookies in Fancy Santa from Saatchi & Saatchi New York.

It’s a well-known tradition to leave out a plate of cookies for Santa on Christmas Eve, the normal chocolate chip, sugar cookies, etc. But here we see the surprise, excitement, and that elevated “ooooohhhh” that Santa is overcome with being left Milano cookies vs. the usual suspects.

This creative highlights the little bit of fancy you feel when you open a bag of Milano Cookies and take a bite of that delicate shortbread and dark chocolate. The treat hits the spot, but also elevates the moment and lifts spirits to a fancy place.

Campbell’s Snack Company – Fancy Santa

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Agency Saatchi & Saatchi/New York
Production Company Station Film
Director Lena Beug

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Credits

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Agency Saatchi & Saatchi/New York
Production Company Station Film
Director Lena Beug
Editor Arcade Edit
Music Squeak E Clean Studios/USA
Mix Harbor Picture Company
Color Harbor Picture Company
Chief Creative Officer Daniel Lobaton

Creative Director Jon Bellinger
Art Director Preethi Balakrishnan
Copywriter Kelsey Boylan
EVP Director, Integrated Producer Tim LeGallo
Producer Danielle Hallack
Producer Samuel Moross
Founding Partner Caroline Gibney
Founding Partner Stephen Orent

Partner / Executive Producer Michelle Towse
Producer Julie Lee
Post Producer Arlene Perez
Executive Producer Sila Soyer
Executive Music Producer Kit Winter
Composer Charles Rojas
Producer Tarjas White
Executive Producer Jesse Schwartz

Colorist Joe Gawler

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The campaign’s creative was driven by the insight that millennial women often prefer small everyday luxuries vs. big, expensive items. Milano cookies with their fancy silver lining and the fluted paper trays, fit right in for those who covet the Pinterest lifestyle.

This creative directed by Station Films' Lena Beug highlights the little bit of fancy you feel when you open a bag of Milano Cookies and take a bite of that delicate shortbread and dark chocolate. The treat hits the spot, but also elevates the moment and lifts spirits to a fancy place. Keeping their target of millennial and Gen Z in mind Saatchi created a Tiktok-specific asset to bring this campaign to life.