Face the intensity with Takis
Good Times Director Michelle Pak teams up with TPN for Takis’ latest game day ad.
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Rallying fans to Face The Intensity, Takis’ latest ad by director Michelle Pak via agency TPN showcases how to impress with your Game Day spread featuring a tantalising lineup of Intense Nacho and Fuego flavours.
“Partnering with Michelle on this project was a wonderful experience,” said Sandra Kirkpatrick, Marketing Director for Takis. “Michelle really took the time to understand our brand, our intensity, while adding a modern and cool touch. Through her lens, she helped Takis visually come to life in a very exciting way.”
Credits
powered by
- Agency TPN/Chicago
- Production Company Good Times
- Director Michelle Pak
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Credits
powered by
- Agency TPN/Chicago
- Production Company Good Times
- Director Michelle Pak
- DP Tom Lazarevich
- Editorial Whitehouse Post/Chicago
- VFX Carbon/Chicago
- Music New Math Music & Sound
- Executive Producer/Partner Kala Sherman
- Executive Producer Gretchen Praeger
- Editor Dan Zabinski
- Executive Producer Eric McCasline
- Executive Producer Corwin Carroll
- Production Designer Erin Dallesandro
- Executive Creative Director Brynna Ogletree
- Creative Director Kasey Moore
- Creative Director Matthew Dudek
- Creative Writer Ben Kochuyt
- Executive Producer Liat Ebersohl
Credits
powered by
- Agency TPN/Chicago
- Production Company Good Times
- Director Michelle Pak
- DP Tom Lazarevich
- Editorial Whitehouse Post/Chicago
- VFX Carbon/Chicago
- Music New Math Music & Sound
- Executive Producer/Partner Kala Sherman
- Executive Producer Gretchen Praeger
- Editor Dan Zabinski
- Executive Producer Eric McCasline
- Executive Producer Corwin Carroll
- Production Designer Erin Dallesandro
- Executive Creative Director Brynna Ogletree
- Creative Director Kasey Moore
- Creative Director Matthew Dudek
- Creative Writer Ben Kochuyt
- Executive Producer Liat Ebersohl
The commercial’s low end beat transports audiences into the variety of choices you have when you bring Takis to the table, dip them, serve them, or crunch them over your favourite dish (to name a few). The spot reverberates with slo-mo pours and hypnotic dips, revealing a spread so immense the only competitor is a handful of Takis itself.
“Takis have a huge following,” notes Pak. “Their fanbase is passionate and dedicated to these flavour dusted snacks and we wanted to capture that intensity and fun in our film. "Throw Some Takis In It" was a blast to bring to life. Not only were the flavours highlighted through the chips themselves, but we created an ownable space and style that is unique to Takis.”
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