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The EY organisation today announces the launch of a new and fully integrated marketing campaign entitled The Face of the Future, created in collaboration with Ogilvy, FinkDifferent and Hogarth through Not Just Any

Through this campaign, the professional services company promotes its recently launched unifying artificial intelligence (AI) platform, EY.ai, highlighting the need to put humans at the centre of the AI transformation to help deliver on the exponential value the technology provides.

Against a backdrop of real-world business, governmental and societal concerns around the adoption of AI, The Face of the Future is an assertion of EY's belief that confidence in AI needs to be instilled by prioritising a people-first approach. 

EY – The Face of the Future

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This belief is brought to life through the campaign’s central asset, an ever-changing animated face comprising of the images of more than 200 EY people. It highlights the transformative power of AI across organisations when it is people-centric, while making provocations around AI adoption, posing the question: How can AI help your organisation face the future?

The asset was developed with leading AI visual and voice technology typically used in blockbuster movie productions. It embodies the power of EY people in driving positive AI-led transformation and forms the core of an omni-channel campaign intended to engage audiences across TV, out-of-home (OOH) advertising, digital, social media, and other EY properties.

Nicola Morini-Bianzino, EY Global Chief Technology Officer, says, “Building confidence in AI requires a holistic and people-centered approach. As global leaders, organizations and entire industries contemplate the transformative capabilities of AI, we are helping EY clients face the future with confidence by emphasizing this exact approach to AI-enabled business transformation. This campaign reflects the power of EY people, augmented and empowered by AI, in driving the change to build a better working world.”

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