EY launches The Face of the Future
The professional services network launches a creative marketing campaign that puts its people at the centre of AI, in collaboration with Ogilvy UK, FinkDifferent and Hogarth.
The EY organisation today announces the launch of a new and fully integrated marketing campaign entitled The Face of the Future, created in collaboration with Ogilvy, FinkDifferent and Hogarth through Not Just Any.
Through this campaign, the professional services company promotes its recently launched unifying artificial intelligence (AI) platform, EY.ai, highlighting the need to put humans at the centre of the AI transformation to help deliver on the exponential value the technology provides.
Against a backdrop of real-world business, governmental and societal concerns around the adoption of AI, The Face of the Future is an assertion of EY's belief that confidence in AI needs to be instilled by prioritising a people-first approach.
Credits
powered by- Agency Ogilvy/London
- Production Company Not Just Any
-
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency Ogilvy/London
- Production Company Not Just Any
- Producer/Editor/Colorist/Sound Design Gramercy Park Studios
- Live Action Producer iNSIDER
- Executive Producer The Mill/London
- Post Producer Hogarth Worldwide/London
- Executive Creative Director Graham Fink
- Executive Creative Director Mark Goodwin
- 3D Artist Phil Rafferty
- Producer Gerri McCarthy
- Live Action Producer Jon Stopp
- After Effects Artist Andrew Whittles
- Sound Designer Sam Cross
- Sound Designer Zak Kurtha
- Senior Producer Richard Donaghue
- Executive Creative Director Aidan Gibbons
- Executive Producer Dougal Meese
- Colorist Matt Hare
- Colorist Ben Rogers
- Producer Rory Mathieson
- Editor Merethe Rosvold
- Post Producer Rebecca Prince
Credits
powered by- Agency Ogilvy/London
- Production Company Not Just Any
- Producer/Editor/Colorist/Sound Design Gramercy Park Studios
- Live Action Producer iNSIDER
- Executive Producer The Mill/London
- Post Producer Hogarth Worldwide/London
- Executive Creative Director Graham Fink
- Executive Creative Director Mark Goodwin
- 3D Artist Phil Rafferty
- Producer Gerri McCarthy
- Live Action Producer Jon Stopp
- After Effects Artist Andrew Whittles
- Sound Designer Sam Cross
- Sound Designer Zak Kurtha
- Senior Producer Richard Donaghue
- Executive Creative Director Aidan Gibbons
- Executive Producer Dougal Meese
- Colorist Matt Hare
- Colorist Ben Rogers
- Producer Rory Mathieson
- Editor Merethe Rosvold
- Post Producer Rebecca Prince
This belief is brought to life through the campaign’s central asset, an ever-changing animated face comprising of the images of more than 200 EY people. It highlights the transformative power of AI across organisations when it is people-centric, while making provocations around AI adoption, posing the question: How can AI help your organisation face the future?
The asset was developed with leading AI visual and voice technology typically used in blockbuster movie productions. It embodies the power of EY people in driving positive AI-led transformation and forms the core of an omni-channel campaign intended to engage audiences across TV, out-of-home (OOH) advertising, digital, social media, and other EY properties.
Nicola Morini-Bianzino, EY Global Chief Technology Officer, says, “Building confidence in AI requires a holistic and people-centered approach. As global leaders, organizations and entire industries contemplate the transformative capabilities of AI, we are helping EY clients face the future with confidence by emphasizing this exact approach to AI-enabled business transformation. This campaign reflects the power of EY people, augmented and empowered by AI, in driving the change to build a better working world.”