Everyone has the right to a chance

Emergency is an independent, neutral Italian NGO, born in 1994 to provide free medical and surgical care to the victims of war, landmines, poverty, and stands for civil rights all around the world.

Every year Emergency, in partnership with Ogilvy Italy, releases a wishing video right on New Year eve asking people to reflect on humanity’s biggest threats and this year’s theme is a reflection about something that is very relevant and affects us all greatly.

The film Everyone Has The Right To A Chance, shows us different people waiting for something. A mother and a father holding a pink backpack, two friends in a waiting room somewhere in the Middle East, a girl with a cello who’s accompanied by her mom, and even a Texan man: every single one of them awaits for a moment, or for someone, that is very important to them. Only when a door is opened and a doctor shows up calling “the next one”, we finally get to know what this is all about. We find out that every person was waiting for life-changing news: the diagnosis of a disease.

Emergency – Everyone Has the Right to a Chance

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Production Company The Family Film/Italy
Director Igor Borghi

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Credits

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Production Company The Family Film/Italy
Director Igor Borghi
Post Production you_are
Sound Design Vetriolo
Music Enzo Casucci
Sound Designer Giuseppe Catalano
Colourist Giorgia Meacci
Editor Lorenzo Colugnati

Post Producer Simone Barbella
Producer Lilli Auteri
Producer Annalisa Bronzi
Executive Producer Lorenzo Ulivieri
Director of Photography Manfredo Archinto
Agency Producer Francesca D'Agostino
Agency Producer Renata Brucato
Art Director Andrea Sghedoni

Creative Director Giordano Curreri
Creative Director Marco Geranzani
Creative Director Lavinia Francia
Chief Creative Officer Giuseppe Matromatteo
Chief Creative Officer Paolo Iabichino

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Although medical care is a fundamental human right, not everyone has the opportunity to be treated: according to data from the World Health Organization, half of the world's population does not have access to the care they need. Emergency shares its wishes for the new year reaffirming its commitment and desire to work towards accessible, free, and high-quality healthcare for everyone.

“It’s an honor for us to keep giving our total commitment to Emergency” – is what Giuseppe Mastromatteo, Chief Creative Officer at Ogilvy says – “and this year we did it with a film that manages to touch all of our deepest chords, disclosing one of the most universal emotions there are.”

“This year we are proud to spread the Emergency message like never before” – is the comment of Roberta la Selva, Chief Executive Officer at Ogilvy, “Especially at the end of this year, a moment in which we are called to reflect on our priorities as a society, but mostly as human beings.”

“Everyone has the right to a chance” is the fourth greeting video by Emergency, in collaboration with Ogilvy, following the success of “Every person matters”, “Everybody has a dream”, and “Every name has a meaning”.