Even if you don't like cricket, you'll love the iPhone camera

With the variety of technological updates and impressive chips and lenses available in today's phone cameras, it's easy to see how everyone feels like the next Rankin or Malik after nailing a sweet shot. 

However, when the tech gets placed in the hands of someone who really know what they're doing, the results can be pretty special...

Proving this point is Apple's latest commercial for their iPhone range, enlisting the talents of director Gary Land and taking him on a whistle stop tour of India. Delighting in the nation's collective passion for cricket, Our Game presents an wild and varied look at the sport and its players, taking in locations from skinny alleyways to beachside pitches.

Shot with playfulness by Land, clearly enjoying the ability to place the small devices into the heat of the action, and perfectly backed by 10cc track Dreadlock Holiday, the commercial belies its novelty 'look what the camera can do' set-up to deliver a fun and authentic slice of life.