EUROBEST FESTIVAL

The Eurobest Festival, in Stockholm from 1-3 December, will bring together delegates from across Europe and beyond.  From Germany to Georgia, and Poland to Portugal, the Festival currently has some 30 countries represented in the attendee list.

A programme with a uniquely European focus will provide three days of seminars, workshops and networking to discuss growing global competition in creativity, the digital challenge, and marketing across Europe's borders.

The Eurobest Awards Ceremony will close the Festival, followed by celebrations at the After Party at the Berns Hotel.

Join us in Stockholm, centre of creative and design excellence, at Eurobest for three unmissable days that will connect and advance the European advertising industry.

Swedish Agencies Welcome You To Stockholm

Six of Sweden’s most celebrated agencies are opening their doors to Eurobest delegates on Monday night, 1 December.

Networking After-dark is an inter-agency evening of fun, drinks, socialising and discussion, hosted by Åkestam Holst, The Brand Union and Storåkers McCann, and three of the world’s top digital agencies, Farfar, Forsman & Bodenfors and Great Works.

From 6pm till late, delegates can visit each of these centrally-located agencies for a warm Swedish welcome, all within easy walking distance of the Eurobest Festival at the Berns Hotel.

Come and meet the world's leading creatives and fellow Eurobest delegates on the first evening of the Eurobest Festival (1-3 December).

Hear David Droga On Creativity At Eurobest

David Droga, the world’s most awarded creative director, has conceived some of advertising’s most extraordinary ideas through his agency, Droga5.

Using emotion to connect the consumer to a brand, Droga5’s ground-breaking campaigns, such as ‘Tap Project’ for UNICEF, Ecko’s ‘Still Free’ and ‘Million’ for the NYC Education Department, have changed people’s perceptions.

Hear Droga share his forward-thinking on the nature of creativity and fast-changing consumer demands at Eurobest 2008

Learn From The Best - The Eurobest Workshop Programme   

Now is an ideal time to brush up your skills and get to grips with the key ideas that are shaking up the advertising industry.

The Eurobest workshops reflect the industry’s innovation in digital advertising. Learn winning strategies and tactics from leading experts in these fast-paced sessions:
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Hyper Island
The Hyper Island way: learn creative group dynamics to create profitable effectiveness

For over 13 years the Hyper Island digital programme has honed some of the most sought-after creative talents.

Advertising, web and design professionals should attend this unique half-day version of the world-renowned programme that springboards individuals and their teams to a better performance. more >

Please note: pre-registration is required for this workshop.
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MySpace
The changing world of digital advertising

How can the one-way communication norm of online advertising be turned into a dialogue and ultimately a relationship between the customer and the brand?

MySpace has the tools and experience to extract social value from brands and pinpoint the exact audience the advertiser is looking for in online campaigns. more >
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GoViral
How to create contagious branded content campaigns

Viral marketing campaigns can create a huge buzz for a brand. But what makes branded content go viral? How can it generate value for the brand owners? And how can success be repeated?

GoViral will explain how social media is activated, the norms to obey, how to translate commercial messages into viral creative, and provide an understanding of distribution, seeding and tracking. more >
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Euro RSCG 4D and Volvo
Reaching the world from Göteborg

A centralised strategy has been used by this highly successful client/agency partnership to create award-winning online campaigns that reach over 100 markets globally.

Learn how to facilitate a successful client/agency relationship, what internal and external resources are required, and how creative thinking can be encouraged within an organisation. more >
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Other digital workshops to attend include the Creative Social debate and the GoViral showcase of European Viral campaigns.

For a full overview of workshop topics to be examined, check out the full workshop programme.

Be part of the first Eurobest Festival. Register now.