Etsy brings happiness home

Etsy, a platform for buying and selling vintage and handmade items, has released two heartwarming, thirty-second spots, directed by Yael Staav through Furlined. 

The first spot, Growing Up, is a touching coming-of-age story. It sees a young girl and her mother drifting apart, but a thoughtful, handmade present restores a sense of understanding in their relationship, positioning the brand as a destination for meaningful gifting moments. 

The second, For Grand-Mates tells the wholesome story of a young woman who moves in with her grandmother, showcasing how unique items of clothing and homeware help them create an environment that expresses both of their tastes and style.

Alyssa Georg, Creative Director at 72andSunny New York, said: “We’re each on our journeys, but day by day, we make our lives. We hope this campaign reminds people to find joy in their every day and not to wait for special occasions to buy that gift or make a space a home.”