ESPN Fantasy Football brings people together

ESPN Fantasy Football is back with a new Only in Fantasy campaign by BSSP, celebrating how fantasy football on ESPN is something that can bring us all together.

Following a record-breaking 11 million fan signups in 2022 (a 12% increase from 2021), this year’s campaign created in partnership with Butler, Shine, Stern and Partner (BSSP) leans into how ESPN Fantasy Football can help smooth over any social situation - from awkward encounters with your rideshare driver to meeting a partner’s parent for the first time.

This comes to life in two 30-second spots (Commish, and Steve), and one 15-second spot (Delivery), directed by Vincent Peone through ArtClass Content. The films highlight how everyone can connect around ESPN Fantasy Football, no matter your differences.

Robyn Tenenbaum, Creative Director, BSSP said: “The team had so much fun coming up with the perfect exaggerated-yet-totally-relatable scenarios that prove how fantasy football on ESPN is quite literally the answer to anything and everything out there: how do you unawkward a very awkward situation? How do you earn your girlfriend’s ex-military father’s approval? How do you break the ice? Make small talk? What’s the answer to it all? ESPN Fantasy Football."