ESPN cleans up the Stanley Cup ahead of 2023-24 NHL season

Over the last four months, the Vegas Golden Knights have been parading the Stanley Cup all over the world. The trophy has been in hands, on beaches, and filled with different beverages.

With the Golden Knights looking to defend their championship, the Stanley Cup needed to freshen up before the National Hockey League’s (NHL) opening night, where Vegas faces the Seattle Kraken.

In the latest This is SportsCenter spot, Dishwasher, Golden Knights forwards Jack Eichel and Jonathan Marchessault, alongside SportsCenter anchor Steve Levy, give the Stanley Cup a much-needed cleaning.

Levy watches Eichel and Marchessault open the dishwasher with the Stanley Cup inside, and gives the duo a look. Marchessault asks Eichel if “they should run it again,” which is a subtle gesture of winning the Stanley Cup back-to-back. Eichel replies, “Yeah, I think so.”

ESPN – Dishwasher

Credits

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Agency Arts & Letters/Richmond
Production Company O Positive
Director Kenny Herzog

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Credits

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Agency Arts & Letters/Richmond
Production Company O Positive
Director Kenny Herzog
Executive Producer Marc Grill
Executive Producer Ralph Laucella
Editing XYZ (In-House at Arts & Letters/Richmond)
Editor Pat Blumer
Color Company 3/New York

Color Producer Ryan Moncrief
Colorist Tim Masick
Executive VFX Producer Nicole Saccardi
VFX Blacksmith/New York
Sound Barking Owl
Executive Audio Producer Ashley Benton
Audio Creative Director Kelly Bayett
Sound Designer/Audio Mixer Elizabeth McClanahan

Talent
Talent
Founder/Executive Creative Director Charles Hodges
Executive Creative Director Molly Jamison
Creative Director Andrew Kong
Creative Director Chris Kim
DP Eric Steelberg
Production Designer Dan Ouellette

Creative Scott Hayes
Creative Tanner McColl
Creative Jacob Pankey
Executive Producer Calleen Colburn
Assistant Editor Stuart Mauck
Senior Producer Andrea Rodriguez
Assistant Producer London Scalise
Executive Post Producer Whitney Green

Post Producer Rob Rosko
Associate Audio Producer Jenna Pangilinan

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“As the NHL returns to ESPN, our iconic This is SportsCenter campaign shines a light on the Stanley Cup champions and two of their stars, Jonathan Marchessault and Jack Eichel,” said Seth Ader, Vice President of Brand Marketing. “Lord Stanley’s Cup is now cleaned up for another dramatic season on ESPN, although it sounds like the Vegas Golden Knights are looking to ‘run it again.’”

Said Chris Kim, Arts & Letters Co. Creative Director: “There have been iconic NHL This is SportsCenter commercials, so to be lucky enough to add to the canon is really special. We loved getting to work along with two of the sport’s biggest stars, the Stanley Cup and Steve Levy.”