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Joining La Pac is Claire Arnold, a French/English film-maker, art director and creative director and creative consultant based between London, Paris and Los Angeles.

Digital creator and mixed media image maker and formerly the Associate Commercial creative Director of I-D magazine, she creates hand in hands with artists, brands, organisations, communities and causes across music, entertainment, fashion, performance, art and beauty.

An ultra-agile camera, flying in her video direction for Zalando & Nike WWC2023, Ludovic de Saint Sernin AW23, Miu Miu, Nike Air Max, Offset, Ashniko and many others. As a creative director, Arnold scores many great collaborations with brands such as ID x Chanel, Dazed x Fila, Fila Paradise x Urban Outfitters, ASOS FW18, Jimmy Choo Core Collection, Margiela ICONS.

Spontaneity, cutting-edge, urban and sophisticated worlds, camera tricks and bold aesthetics, Arnold is constantly stepping out of her comfort zone to explore new and vibrant territory.

Her in-depth thinking and multidisciplinary practice crosses categories, spanning the worlds of luxury fashion, beauty, music, art, entertainment, editorial and commerce to develop ideas from concept through to execution, from 360 advertising campaigns, interactive and physical experiences, events, panel discussions, community and editorial programmes to pioneering partnerships and unique special projects. She is also Co-Founder of London + NY based creative studio SISTER.

Arnold is also an advocate for Free the Bid and Free the work. 

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