ESPN and Arts & Letters release cinematic spot to kick-off NBA Finals
As the NBA season moves closer to the highly anticipated Finals, ESPN is releasing a fifth and final spot for the NBA on ESPN this season.
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As the NBA season moves closer to the highly anticipated Finals, ESPN is releasing a fifth and final spot for the NBA on ESPN this season.
ESPN worked with agency Arts & Letters Creative Co. on the creative. At the start of the 2020-21 NBA season, their creative partnership grew from working on the NFL on ESPN and the brand’s There’s No Place Like Sports campaign, to include the NBA on ESPN.
After a season of telling the dramatic story of the NBA, ESPN and Arts & Letters reach the moment it’s all been building toward. With five “trailers” in total, the partners brought the NBA on ESPN to life as a great movie franchise with a cinematic look and feel to each of the spots which feature award-winning editing and visual effects.
Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company XYZ (In-House at Arts & Letters/Richmond)
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Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company XYZ (In-House at Arts & Letters/Richmond)
- Assistant Editor Sho Kellam
- Creative Director Molly Jamison
- Creative Director NJ Placentra
- Creative Team Amy Wheeler
- Creative Team Zac Milner
- Executive Creative Director Charles Hodges
- Executive Producer Keith Jamerson
- Executive Producer Whitney Green
- Managing Director Rich Weinstein
- Music Supervisor Cam DiNunzio
- Producer Griffin Morrow
- Voice Over Nana Dadzie
- Editor Pat Blumer
- Animator Arts & Letters/Richmond
- Audio Post Overcoast Music & Sound
- Music Future Perfect
- Animator Paul Wei
- Flame Artist Joanne Ungar
- Flame Artist Ross Vincent
- Producer Michelle Seidenfrau
- Producer JL Hodges
Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company XYZ (In-House at Arts & Letters/Richmond)
- Assistant Editor Sho Kellam
- Creative Director Molly Jamison
- Creative Director NJ Placentra
- Creative Team Amy Wheeler
- Creative Team Zac Milner
- Executive Creative Director Charles Hodges
- Executive Producer Keith Jamerson
- Executive Producer Whitney Green
- Managing Director Rich Weinstein
- Music Supervisor Cam DiNunzio
- Producer Griffin Morrow
- Voice Over Nana Dadzie
- Editor Pat Blumer
- Animator Arts & Letters/Richmond
- Audio Post Overcoast Music & Sound
- Music Future Perfect
- Animator Paul Wei
- Flame Artist Joanne Ungar
- Flame Artist Ross Vincent
- Producer Michelle Seidenfrau
- Producer JL Hodges
“When creating this final spot for the NBA on ESPN, we knew it was important to tell the full story of the NBA Finals - both past and present,” said NJ Placentra, creative director on the ESPN business at Arts & Letters Creative Co. “Using footage from past Finals felt like the perfect way to honor where the game has been and where it’s going. In all of the work from this season, we’ve strived to tell the story of what makes the NBA one of the most exciting leagues in sports, giving fans an inside glimpse into the action and drama.”
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