Erling Haaland kicks off the season of giving for Sports Direct
Sports stars use their athletic expertise to help customers find Christmas gifts in the retail chain’s festive ad, featuring the Norway striker, rapper Aitch, England captain Leah Williamson and more.
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Credits
View on- Agency Chaos x Magic
- Production Company Park Pictures/London
- Director Tyrus Hill
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Credits
View on- Agency Chaos x Magic
- Production Company Park Pictures/London
- Director Tyrus Hill
- Talent Erling Haaland
- Talent Dina Asher-Smith
- Talent Leah Williamson
- Talent Henry Pollock
- Talent Harrison (Aitch) Armstrong
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Chaos x Magic
- Production Company Park Pictures/London
- Director Tyrus Hill
- Talent Erling Haaland
- Talent Dina Asher-Smith
- Talent Leah Williamson
- Talent Henry Pollock
- Talent Harrison (Aitch) Armstrong
This year, British retail chain Sports Direct and sportswear brand Nike have recruited an all-star cast, including striker Erling Haaland, Olympic sprinter Dina Asher-Smith, rugby star Henry Pollock and England captain Leah Williamson to help shoppers pick the perfect present.
Created by Chaos x Magic and directed by Tyrus Hill through Park Pictures, the campaign opens with an uncle heading to Sports Direct in search of the perfect Christmas present for his niece, unaware that an elite team of gift advisers is already on the case.
Drawing on their AI (Athlete Intelligence), the team analyses her potential and recommends a pair of Erling Haaland’s Nike Phantom 6 Low football boots, followed by an appearance by Aitch, who turns to the experts for gifts for his sisters.
