EP Tracy Mays Joins The Sweet Shop USA

Tracy Mays Heads to The Sweet Shop in L.A.
as US Executive Producer

The Sweet Shop's American Standard campaign, directed by Peter Martin.

The Sweet Shop has announced that Tracy Mays has relocated to its L.A. office as Executive Producer. Mays brings a wealth of knowledge in both the creative and business processes of commercial production from the likes of Smuggler, Anonymous Content and MJZ.
 
The Sweet Shop's CEO and Founding Partner, Paul Prince, views this as a valuable step forward. "I'm proud to announce the appointment of Tracy to Executive Producer of the US. The Sweet Shop has high expectations and is committed to contributing to the great creative produced in the US. Tracy shares our philosophy and goals and with her delightful character, professionalism and experience, she's the perfect fit to join our Global Executive Producer team."
 

Tracy Mays is the new US EP.

"I'm thrilled to be joining the company at this exciting time as we expand the US presence and build on the identity of this global brand," says Mays.  "With a roster of award-winning directors, we believe the company's ethos of adaptive thinking and inventive achievement will only strengthen The Sweet Shop brand and help grow our positioning as the go-to place for the best work in the US."

Recent Sweet Shop US work includes spots for Dentyne for McCann Erickson and American Standard for Carmichael Lynch, directed by Peter Martin, and a multi-spot campaign for Dove out of SapientNitro, New York, directed by Kathi Prosser.

Published 11 July, 2011