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Entropico welcomes Oliver Clapin
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The experienced content marketing leader joins Entropico as the new Sales, Marketing & Business Development Manager, to boost brand partnerships and innovative storytelling efforts.
Entropico has announced the appointment of Oliver Clapin as the new Sales, Marketing & Business Development Manager.
With more than a decade of experience in advertising and entertainment, Clapin is set to enhance Entropico’s brand partnerships and storytelling capabilities.
Clapin arrives from Monster Children, where he served as Director of Partnerships for five years, driving innovative collaborations and contributing to the company’s commercial and creative success. His previous experience includes nearly five years at VICE Media as an Account Manager, where he managed high-profile client relationships and delivered engaging content across multiple platforms.
Throughout his career, Clapin has worked with renowned brands such as Vans, White Claw, Monster Energy, YETI, and Converse, crafting memorable campaigns and impactful marketing initiatives.
Entropico’s Global Managing Director, Harry Hunter, shared his enthusiasm for Clapin’s appointment: “We met Ollie at a party—he has great chat, is very clever, and has some wild ideas. He’d then met one of our mums and she vouched for him, too. We then learned that he’s spent time at VICE and Monster Children, which means he’s fluent in youth culture and making things people actually want to watch. After seeing some of the projects he helped create, we loved how he could move between gritty brand documentary work that actually makes sense for the companies it spotlights and 360 brand partnerships with art, culture and music at the heart. Good, effective work that is very in line with where we want to take Entropico.
"We could not be more excited about the possibilities of combining Ollie’s brand partnership expertise with our proven track record in pushing the boundaries of how brands tell stories and drive behavioural change.”
Clapin echoed this excitement, saying, “I’ve been a fan of Entropico’s work for some time. The mix of incredible creative talent combined with an engrained passion for technology & storytelling has created pieces that were impossible to ignore. I was wowed by ‘Game On’—a series with YouTube to spotlight the platform’s organic communities, and then all of my group messages were blowing up when Entropico released their Walkley-shortlisted Netflix documentary, ONEFOUR: Against All Odds.
"I’m thrilled to join the team to accelerate the growth the business has experienced here in the US—especially at an exciting time for the company with our new Originals vertical and lots of exciting client work coming out.”
With Clapin in the role, Entropico will continue developing content for clients including YouTube, Google, Square, Cartier, Samsung, Australia’s national youth broadcaster triple j, and the non-profit Deadly Connections. His focus will be on strengthening brand partnerships and expanding the company’s content strategy.
Current projects include a running-focused film, a content series for Pinterest aimed at advertisers, and a documentary examining AI-generated music.
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