Enjoy a Vatgerijpt

London-based production company Fight Gravity Films recently collaborated with the Dutch beer brand Hertog Jan, creating films to promote their latest limited edition specialty beer, Vatgerijpt, inspired by the ageing process of spirits such as tequila and mezcal.

Partnering with the award-winning London-based post production house UNIT, Head of Colour Denny Cooper and his team aimed to enhance the natural colours of the Mexican landscape without resorting to the common oversaturation or yellow filters often seen in Hollywood depictions of scenes set in Mexico. 

UNIT's contribution further elevated the visual appeal of the project, complementing the rich distilling tradition of Mexico portrayed in the films.

Fight Gravity brought together teams from London, Mexico, and LA together for this ambitious project. The intensive seven-day journey on the road, coupled with short nights for rest and recovery, proved to be a worthwhile endeavour. The end result showcased the gorgeous landscapes of Tequila and Guadalajara, providing a picturesque backdrop for the films' stunning cinematography and poetic storytelling.

Denny Cooper said: "I had to match the end frames to the stills campaign, so this kind of dictated the grade to a point. For each spot, the client requested a transition from early morning through to dusk, which proved trickier on some of the shots as the weather was unpredictable and quite flat on occasion but I think we managed to achieve this with the help of some imaginative grading!