Engine X launches first brand campaign
The hero spot Going Up was directed by award-winning duo Bobby and Brig of Tool.
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Engine, a modern platform reshaping business and group travel, has launched its first brand campaign following the official launch of Engine X, the company’s first corporate card, which debuted in March 2026.
Directed by award-winning duo Bobby and Brig of Tool, the campaign features a :30 hero spot, titled Going Up, as well as :15s and :6s cutdowns.
Going Up follows various small business owners across busy worksites, high-rise offices, and start-ups as the white Engine X card moves seamlessly from scene to scene, emphasising the key features like cashback rewards and the freedom of no longer having to reimburse employees for expenses. The spot ends with the following tagline: “Get up to 10% back on travel. Get rid of reimbursements. Forget annual fees. Engine X. Going up.”
Credits
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- Production Company Tool of North America
- Director Bobby Louise & Brig
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Credits
View on- Production Company Tool of North America
- Director Bobby Louise & Brig
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Tool of North America
- Director Bobby Louise & Brig
Small businesses move fast. They send teams into the field, close deals on the road, and work with leaner resources than their enterprise counterparts. And they’re often doing it all without access to sophisticated financial tools. Engine X is built for small and mid-sized businesses (“SMBs”) that have traditionally been underserved by traditional banks and fintechs. The newly launched card addresses a significant gap in the market: only an estimated 28% of SMBs with less than $10M in annual revenue have access to corporate cards. Engine X delivers the flexibility that small and mid-sized businesses need, while saving them time and money. Key features include: best-in-class travel rewards, no annual fees; intelligent spend controls; unmatched flexibility with virtual or physical cards, and real-time visibility and AI-powered insights.
Engine is already trusted by over 1 million travelers and tens of thousands of businesses to help them save money and time on travel. The launch of Engine X marks Engine’s expansion into corporate payments, bringing travel booking and spend management into a single platform purpose-built for SMBs. By combining flexible travel booking with a corporate card for easier spend management, Engine is creating an integrated solution that gives growing businesses financial control and visibility typically available only to enterprise customers.
