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eLaLiga Santander – 100%

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Credits
powered by Source
Credits powered by Source

If you thought that watching people play videogames (specifically EA Sports' FIFA 22) against each other might be boring, you might want to steady yourself before watching this ad.

Promoting eLaLiga Santander, the only EA SPORTS FIFA 22 Global Series Official League Qualifier in Spain, 100% combines animation, VFX and notable gamers, streamers and footballers in a non-stop blast through madness.

Created by creative agency Sra. Rushmore and directed by Keane Pearce through Blur Films, this potentially messy mix of media is actually a hugely fun romp.

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