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Ebay Motors – Long Live The Ride

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This characterful spot by JOAN Creative for ebay Motors, an online platform for buying and selling automotive parts, tells the story of a collection of unloved vehicles and the auto-enthusiasts who bring them back to life. 

Directed by CLIQUA through Somesuch, the film entwines multiple narratives showing a diverse cast of mechanics as they restore neglected cars, patching them up with shiny new parts sourced from ebay. 

The spot cleverly combines nostalgic film footage with perfectly-timed, motor-mending ASMR to weave a stylish yet sensitive narrative, championing the marketplace as the go-to for finding the parts to keep your ‘ride-or-die’ alive. 

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