Dr. Prakti takes the fight to the dishwasher
Papaya Films launch a new ad for Clovin, for detergent brand Dr. Prakti.
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Polish brand Clovin, known for its eco-friendly cleaning solutions, has just launched their latest campaign for new dishwasher detergent brand Dr. Prakti.
Created by creative agency OK Human and brought to life by production company Papaya Films, the campaign takes a cheeky dig at one of the most mundane, yet surprisingly contentious, domestic battlegrounds: the dishwasher.
Credits
powered by
- Agency OK Human
- Production Company Papaya Films/Warsaw
- Director Kuba Michalczuk
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Credits
powered by
- Agency OK Human
- Production Company Papaya Films/Warsaw
- Director Kuba Michalczuk
- Post Production Vein Post
- 3D Animation Vein Post
- Audio Production Glosno
- Creative Director Malgorzata Drozdowska
- Creative Director Agnieszka Klimczak
- Executive Producer Sebastian Jurczek
- Executive Producer Tomasz Skrodzki
- Producer Kama Zawada
- Production Designer Justyna Markowska
- DP Tymek Pieszka
- Editor Mateusz Rybka
- Post Producer Dana Sakaieva
- Colorist Piotr Nowicki
- Sound Engineer Sergiusz Oczkowski
- Audio Producer Julia Niebielska
Credits
powered by
- Agency OK Human
- Production Company Papaya Films/Warsaw
- Director Kuba Michalczuk
- Post Production Vein Post
- 3D Animation Vein Post
- Audio Production Glosno
- Creative Director Malgorzata Drozdowska
- Creative Director Agnieszka Klimczak
- Executive Producer Sebastian Jurczek
- Executive Producer Tomasz Skrodzki
- Producer Kama Zawada
- Production Designer Justyna Markowska
- DP Tymek Pieszka
- Editor Mateusz Rybka
- Post Producer Dana Sakaieva
- Colorist Piotr Nowicki
- Sound Engineer Sergiusz Oczkowski
- Audio Producer Julia Niebielska
According to OK Human's research, 40% of couples find themselves locked in fierce debate over the ‘proper’ way to load the dishwasher. To pre-rinse or not to pre-rinse? Is pre-soaking really necessary? And, of course, the great plate alignment debacle. As tensions bubble over crooked plates, Dr. Prakti swoops in as the unlikely hero, claiming to scrub away the majority of these household grievances with a single squeeze of their innovative gel.
At the heart of this campaign is a humour-laden 60-second ad, which is currently making the rounds on both TV and digital platforms across Poland and several European markets.
It seems Dr. Prakti is more than just a detergent; it’s aiming to be the ultimate peacemaker in dishwashing dramas.
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