Dove keeps it real with virtual beauty
Fighting the good fight against toxic misrepresentation of feminity, the hygiene brand releases the story of an avatar with attitude.
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Credits
powered by
- Agency LOLA MullenLowe/Madrid
- Production Company Passion Animation Studios
- Director againstallodds
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Credits
powered by
- Agency LOLA MullenLowe/Madrid
- Production Company Passion Animation Studios
- Director againstallodds
- Post Production/Animation/VFX Passion Animation Studios
- Executive Producer/Head of Production Juliette Stern
- Managing Director Jason Nicholas
- Head of Production Mike Turoff
- Art Director Samuel Klughertz
- Executive Producer Katie Mackin
- Music/Sound Big Sync Music
- Music Supervisor Alexandra Carlsson Norlin
- Music/Sound Sound Garden Producciones
- Executive Creative Director Tomas Ostiglia
- Managing Director Tom Elliston
- Creative Director Kevin Cabuli
- Creative Director Jorge Zacher
- Creative Director Maria Garcia Campos
- Creative Augusto Callegari
- Producer Xavier Questel
- Creative Pedro Mezzini
- Designer Alan Chung
- Head of Production Felipe Calvino
- Producer Marina Saro
- Producer Jorge Saade
- Composer Fer Martino
Credits
powered by
- Agency LOLA MullenLowe/Madrid
- Production Company Passion Animation Studios
- Director againstallodds
- Post Production/Animation/VFX Passion Animation Studios
- Executive Producer/Head of Production Juliette Stern
- Managing Director Jason Nicholas
- Head of Production Mike Turoff
- Art Director Samuel Klughertz
- Executive Producer Katie Mackin
- Music/Sound Big Sync Music
- Music Supervisor Alexandra Carlsson Norlin
- Music/Sound Sound Garden Producciones
- Executive Creative Director Tomas Ostiglia
- Managing Director Tom Elliston
- Creative Director Kevin Cabuli
- Creative Director Jorge Zacher
- Creative Director Maria Garcia Campos
- Creative Augusto Callegari
- Producer Xavier Questel
- Creative Pedro Mezzini
- Designer Alan Chung
- Head of Production Felipe Calvino
- Producer Marina Saro
- Producer Jorge Saade
- Composer Fer Martino
Continuing Dove’s ‘Real Virtual Beauty’ campaign challenging female imagery in video games, LOLA MullenLowe has released a thought-provoking animation, RVB Cinthia’s Battle.
Directed by againtstallodds and produced by Passion Pictures, it features the story of Cinthia, a video game character who, after defeating her last enemy, finds herself facing one much more important battle – to be herself rather than a hyper-sexualised, unrealistic image of a woman.
It’s based on the real story of Cinthia Dalama, one of the many protagonists whose 3D avatar is available to download for free on Dove’s #RealVirtualBeauty website. The campaign is supported by allies across the industry, including Women in Games and the Unreal Engine education team at Epic Games.
The campaign is inspired by new research conducted by Dove and Women in Games, which shows that 60 per cent of girls and 62 per cent of women feel misrepresented in the gaming sphere, with over one-third of young girls' self-esteem being negatively impacted by the current lack of diversity.
