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In a collaboration blending imagination and the magic of childhood, Fresh Film were approached by Dove Baby to help achieve their visionary goal, a children’s chat show.
Hosted by vivacious young host, Aria, a confident 4-year-old from The Walters, an influencer family, she interviews parents about their cherished "Smilestone" memories with their children.
With the creative direction of freelance director Alison Roberto and the production expertise of Fresh NY Producer Jess Lowe, Fresh Film embarked on a journey to translate this imaginative concept into a reality.
Credits
powered by
- Agency Movers+Shakers/New York
- Production Company Fresh Film/USA
- Director Alison Roberto
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Credits
powered by
- Agency Movers+Shakers/New York
- Production Company Fresh Film/USA
- Director Alison Roberto
- Producer Jess Lowe
- DP Joe Victorine
- Editor Isaac Bell
Credits
powered by
- Agency Movers+Shakers/New York
- Production Company Fresh Film/USA
- Director Alison Roberto
- Producer Jess Lowe
- DP Joe Victorine
- Editor Isaac Bell
The central idea was to create a childlike world of wonder, represented by a "bubble bath on a cloud." The whimsical setting provided the perfect setting for Aria to engage in endearing and candid conversations with parents.
The production process posed many challenges, not least working with one lead four year old non-actor. However, the unpredictability turned into lots of laughs and sweet funny moments, as Aria produced some of the cutest ad-libbing. So much so that the original script was thrown out! The four final films can be seen on Tik Tok.
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