Ditroit treats us to a Kit Kat once again

Agency Droga5 and Passion Paris entrusts Ditroit collective with the direction of the launch campaign for a new product: Kit Kat Thins.

The Milanese collective has rediscovered its field of choice, cinematics, by playing with textures and colours for those with a sweet tooth. The essence of Kit Kat, that crunchy and creamy bar that everyone knows, is here.

If the film is about the thin and miniature version of the brand, the new product is presented to us with all the allure of a great one, thanks to a well researched staging, in which a choreography of careful movements comes to life before our eyes. As always, the mastery of design and composition is great.

The minimal direction hides a complex animation made possible by Ditroit’s know-how, that does not need to be proven!