Discover the future of cruising with MSC Cruises

MSC Cruises, the contemporary brand of the Cruise Division of MSC Group, has launched a new multi-channel global campaign, inviting audiences to Discover the Future of Cruising. The question at the heart of the brand’s newest campaign: what does the future of cruising really look like?

Through integrated and compelling storytelling, the campaign positions MSC Cruises as taking a leadership position around the discourse in this space, continuously pushing the boundaries of what is possible at sea and investing heavily in the accelerated development of next generation environmental technologies and solutions.

The campaign is led by a cinematic hero film that captures the brand’s commitment to sustainable innovations while also offering viewers a glimpse into the incredible experiences to be had on board an MSC Cruises ship.

From latest generation environmental technologies on its ships to ever cleaner fuel options and state-of-the-art water treatment facilities, to mention a few, the campaign shows how MSC Cruises is committed to providing guests with a more sustainable way of cruising.

The campaign is founded on asking the big question that underpins them all: can we do better? It’s difficult questions that brands ask of themselves that challenge the status quo and help provoke continued improvement.

Antonio Burrello, Chief Marketing Officer of MSC Cruises, said: “Sustainability is at the core of MSC Cruises' DNA and the way we operate as a brand. That is why this new campaign is so vital, as it demonstrates our long-standing commitment to continuously reducing our environmental footprint, while engaging our guests and travel partners on the importance of a more responsible way of vacationing. This is the industry's first global campaign focused entirely on sustainability.”