Google launch the world’s most trusted browser campaign
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Arts & Letters and Google Chrome Browser affirm the brand as The World’s Most Trusted Browser with new campaign.
Agency Arts & Letters new World’s Most Trusted Browser campaign educates users and highlights how Chrome keeps billions of users safe online every day.
This campaign is an extension of Chrome’s existing There’s no place like Chrome brand platform, which we released the latest iteration of in September to demonstrate how the brand helps you to boldly do.
The World’s Most Trusted Browser campaign not only sets the record straight when it comes to Chrome’s security, but also claims rightful ownership as the world’s most trusted browser that offers security and safety.
“In a moment when privacy and security is top of mind among consumers, we’ve launched a new campaign to educate the world and show just how safe Chrome is,” says Adrienne Lofton, Global Vice President of Product and Integrated Consumer Marketing at Google. “Privacy and security are often conflated, and what most consumers don’t realise is that you can’t have privacy without security first.”
Google – Safe Browsing
Google – Password Manager
Google – Omnibus
The World’s Most Trusted Browser creative was built in-house at Arts & Letters with our production team, XYZ.
"From its earliest days, Chrome has been innovating, updating and working to make the internet a safer place for everyone” said Charles Hodges, Founder, ECD at Arts & Letters Creative Co. “With this campaign, we’re building off Chrome’s established design system to highlight the features and standards that make it the world’s most trusted browser.”
The integrated campaign debuted, October 15th, in the U.S. with extensions in Germany and France. The work can be seen across YouTube, and throughout Q4, other campaign elements will continue to roll out over the next few weeks, including high-impact OOH with iconic placements in New York City’s Times Square and World Trade Center, along San Francisco wallscapes, and in downtown Los Angeles. Next week, the campaign will extend on Meta with :15 and :06 OLV and native meme-filled social videos that spotlight Chrome’s built-in safety features.
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