Discover ​Nescafé Barista Style

Nescafé is launching its latest product line across Europe. 

Nescafé Barista Style is a coffee shop inspired ready-to-drink (RTD) coffee, which features four different flavours: Cappuccino, Latte, Latte Caramel and Americano. Each blend offers a delicious balanced taste, carefully crafted with quality selected coffee beans, and depending on the variant, fresh milk, and twists of flavour.

This new launch sees the brand bring to life its new creative and strategic marketing platform, 'Make your world', developed together with Publicis Worldwide, and introduces the first Nescafé product applying brand new packaging design developed by CBA.

Charged with energy and dynamism, the campaign aims to capture and inspire a younger generation to seize the moment, to ‘Grab today by the can’ with Nescafé as the catalyst for change. This change is at the heart of the 'Make your world' brand platform, empowering coffee lovers all around the world to make a difference, no matter how big or small.

This bold, graphic and visually disruptive campaign also showcases a refreshed look and feel and revised set of branding principles that showcase Nescafé's iconic nature, heroing the brand accent and wordmark. It fuels discovery through tantalising the senses, driving temptation and desirability.

Nescafé Barista Style will be launched in more than 15 countries across Europe as of June 2023.