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Raucous Content has announced the addition of Director/DP Gregory Mitnick to its growing roster.
Known for his documentary-style work that combines raw emotion with playful charm, Mitnick has played a significant role in shaping how brands engage with audiences on a human level. Previously part of the directing duo Peking, Mitnick has crafted narratives for major brands including Apple, Google, and Disney, as well as emerging companies like Boppy, Texas-based Favor, and video game developer Supercell.
“We are very pleased to welcome Greg to the Raucous Content team,” says Founder/EP Steve Wi. “His unique style and skill in blending genuine emotion with compelling storytelling make him a valuable addition to our roster.”
Mitnick holds an MFA in Film Production from NYU and has directed over 100 short-form documentaries for platforms such as The New York Times and The Atlantic, laying the foundation for his commercial filmmaking career. His work includes the Skype film Born Friends, which earned a Silver Cannes Lions and was featured in Time Magazine’s top five commercials of the year. Mitnick's versatility is evident in his recent campaigns for Care.com (Hubbub), the Amazon/Illumination film Sky’s the Limit, and Favor’s latest project Texpat Rescue Mission (Preacher).
“Directing documentary-style spots is especially rewarding because, despite preparation, it’s often the unexpected moments that are most impactful. The raw emotion and authenticity of real-life interactions create a powerful connection for brands. We delve into the lives of others, sharing new perspectives with broad audiences,” Mitnick shares. “I’m excited to join Steve and the talented team at Raucous and to continue developing the craft alongside colleagues and collaborators.”
In addition to his work in traditional advertising, Mitnick has contributed to political and social campaigns, including the Cannes Lions-shortlisted Doritos No Choice spot and the Wake Up And Vote ad for the Biden/Harris campaign. His recent long-form films include A Day at the Speedway (2023) and 10 Dollar Toilet Seat (2024), which began its festival run at the 42nd Flickers’ Rhode Island International Film Festival.
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