Director Peggy Sirota joins Rocket Film
One of the best-known photographers in the entertainment industry, Peggy Sirota has photographed some of the most famous personalities in the world,
One of the best-known photographers in the entertainment industry, Peggy Sirota has photographed some of the most famous personalities in the world, including Madonna, Brad Pitt, Julia Roberts, President Obama, and the Dalai Lama. Sirota’s career began when she taught herself how to use a camera while working at a Fred Segal in Hollywood and started shooting headshots for her actor/model coworkers for a little extra cash. Known for creating evocative, authentic, emotional images that instantly connect you with her subject, Peggy’s portraits have graced the covers and pages of GQ, Rolling Stone, Vanity Fair, Esquire, Interview, ESPN, Vogue Italia, and many more. She has worked on campaigns for Apple, Nike, GAP, Adidas, Disney, Microsoft, Sony, Zegna, Barneys, Neiman Marcus, Patek Philippe, Toyota, Lincoln, Infinity, amongst many others.
A creative groundbreaker in the advertising world, Sirota’s iconic commercial for Volvo gained much attention as it was the first to infuse lifestyle imagery into automotive advertising. She started directing in 1994 for clients such as Amazon, L’Oreal, Target, Chrysler, Coca-Cola, Levi’s, Macy’s, and the widely celebrated Banana Republic and Clinique Happy spots.
Says Sirota, “There’s an area in the advertising world that’s really interested in capturing very genuine, spontaneous filled moments. That spirit is very exciting to me and has always been a natural extension of the way I work. Rocket is such a great group of people and I’m so happy to be entering this partnership with them.”
Says Rocket Owner/Managing Director, Sara Eolin, “Peggy is a trailblazer. She continues to evolve her design aesthetic and keeps pushing new and innovative looks to her work, but somehow still stays true to quintessential Peggy Sirota style. Her work is sublime, and we’re thrilled to have such a master of her craft in our Rocket family.”
In 2000, Peggy released an interactive book of celebrity-in-disguise portraits, GUESS WHO? which challenges the reader to decipher the identity of her subjects, with all profits going to AIDS Project LA. A love of movement and instinctual awareness of body language is always at the core of her visual recipe.