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Directing duo Jams and Bash join WW7
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WW7 welcome Jamaal Parham and Bashan Aquart, to its carefully curated roster of standout directorial talent.
WW7 welcome Jamaal Parham and Bashan Aquart, collectively known as the directing duo Jams and Bash, to its carefully curated roster of standout directorial talent.
Jams and Bash infuse magical realism, soul, and an eye for the human experience into their projects, across an impressive array of branded content, advertising, documentaries, and narrative work. Before leaning into mainstream commercial work, Jams and Bash’s campaigns for theatrical brands The Sound Inside and The Inheritance earned the duo two Clio Awards. Their work for Harry Potter and The Cursed Child not only took over Times Square but was honoured with a national ADDY Award, an Adweek Experiential Award, and most notably, a Grand Clio, the first one ever awarded to a live entertainment brand.
In the ad space, Jams and Bash have not only made a splash in comedy, but have done so with some of the biggest names and faces in entertainment and sports. Some notable projects include commercial campaigns for ESPN (which netted them a Bronze Clio for their collab with Michael B. Jordan), MLB, Wendy’s, Axe, Adidas, Mastercard, Xfinity, Ebay and, most recently, Disney, which earned them two Gold Clio Awards last year, including Best Direction. They have incorporated performances from the likes of Will Smith, Robert DeNiro, Samuel L. Jackson, Laurence Fishburne, Micheal B. Jordan, Jake Gyllenhaal, Marshawn Lynch, Eli Manning, Derek Jeter, Martin Lawrence, Bryan Cranston, Martin Short, Forest Whitaker, Mindy Kaling, and Sam Rockwell.
In addition to their commercial work, Jams and Bash are accomplished in the branded narrative space as well. The duo helmed A Room of Our Own, a special for ESPN and Disney, following the relationship between Black athletes and Black music, and its transcending impact in powering social movements. They directed SoundCloud’s first original feature film The Day Ones, an artist-studded story similarly about the power of music and enduring friendships. But making people (and themselves) laugh is where Jams and Bash shine. In between commercial projects, they directed two seasons of HBO's late-night comedy series, Pause with Sam Jay, starring stand-up comic Sam Jay.
Jams and Bash say of joining WW7, “We were stoked on WW7 from the jump. They aren't afraid to take risks and push the work. They've curated a roster of really special filmmakers with unique perspectives and amazing energy when it comes to advertising, specifically through a comedic lens. As directors, finding a home that pushes you to be your best and wants to trumpet your values to the world is everything, period. And as big fans of floriculture, we love their work in the floral space, inspiring.”
“Jams and Bash have such a compelling blend of style, humour, and charisma,” adds WW7 EP, Sloane Skala. “They’re a force. They have a unique ability to be both serious and hilarious, and to know the right moments for each, and you can see that in their work. We were already fans from afar, but from the minute we met them, we knew they fit right into our punk rock ethos. Their eye for comedic timing is impeccable, and they take calculated risks that pay off in spades, which makes their work a joy to watch. Plus, they’re so much fucking fun. WW7 is truly ecstatic to have them on board, and to see what we can do together.”
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