Direct Line's Thorsome new spot
King Valkerie, from the upcoming MCU epic Thor: Love and Thunder, takes a trip to the seaside in Saatchi & Saatchi's latest iteration of its We’re On It campaign.
Credits
powered by- Agency Saatchi & Saatchi/London
- Production Company Hungry Man
- Director Bryan Buckley
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Credits
powered by- Agency Saatchi & Saatchi/London
- Production Company Hungry Man
- Director Bryan Buckley
- Editor Cabin Editing Company
- Post Production Framestore/London
- Audio String and Tins
- Chief Strategy Officer Richard Huntington
- Chief Creative Officer Guillermo Vega
- Chief Creative Officer Franki Goodwin
- Art Director Mia Silverman
- Creative Director Rodrigo Castellari
- Executive Producer Rebecca Williams
- Producer Hannah Stone
- Executive Producer Matt Lefebvre
- Executive Producer Matt Buels
- DP Javier Aguirresarobe
- Production Designer David Skinner
- Editor Chan Hatcher
- CG Supervisor Jay Khan
- Colorist Matthieu Toullet
- Post Executive Producer Anna MacDonald / (Senior Producer)
- Sound Designer Adam Smyth
- Audio Producer Alina Miroshnichenko
Credits
powered by- Agency Saatchi & Saatchi/London
- Production Company Hungry Man
- Director Bryan Buckley
- Editor Cabin Editing Company
- Post Production Framestore/London
- Audio String and Tins
- Chief Strategy Officer Richard Huntington
- Chief Creative Officer Guillermo Vega
- Chief Creative Officer Franki Goodwin
- Art Director Mia Silverman
- Creative Director Rodrigo Castellari
- Executive Producer Rebecca Williams
- Producer Hannah Stone
- Executive Producer Matt Lefebvre
- Executive Producer Matt Buels
- DP Javier Aguirresarobe
- Production Designer David Skinner
- Editor Chan Hatcher
- CG Supervisor Jay Khan
- Colorist Matthieu Toullet
- Post Executive Producer Anna MacDonald / (Senior Producer)
- Sound Designer Adam Smyth
- Audio Producer Alina Miroshnichenko
What does a king do on their time off? Well, according to the latest Marvel-lous spot for Direct Line from Saatchi & Saatchi, all King Valkerie wants is a lovely trip to the seaside.
Continuing the brand's big-budget-busting We're On It series, King Valkyrie’s Time Off sees the MCU's finest Asgardian monarch, played by Tessa Thompson, take an unexpected detour to the British coast, where we see her lounging on the beach, devouring fish and chips, and chilling on a merry-go-round (whilst her faithful winged horse, Warsong, relaxes with some donkeys on the beach).
Directed by Hungry Man's Bryan Buckley, the entertaining spot neatly subverts the 'superheroes gotta superhero' trope with some fitting whimsy, and, whilst not being quite as anarchic as Taika Waititi's big-screen vision, manages to give the multiverse-spanning franchise a delightfully British spin.