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Film icon Robert Pattinson is the face of Dior’s new Icons menswear range, featuring a campaign shot by fashion stalwart Alasdair McLellan, with Studio RM handling all facets of the colour grade and finish.

The short video, featuring art direction by Ronnie Cooke Newhouse and styling from Ellie Grace Cumming, embodies the menswear line’s paired back, easy sophistication. 

McLellan’s camera captures a fresh-faced Pattinson in various tailored ensembles, with an emphasis on the garments’ rich neutral palette and expert craftsmanship.

Dior – Icons

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The film’s grade, by Studio RM’s Jamie Noble, who has worked with McLellan for over seven years, on over 90+ projects, zeros in on this simple, structured luxury. The clip features bracing black-and-white montages, interspersed with deep blues tones and McLellan’s signature VHS fuzz.

Known for their attention to detail and high-end sensibility, Studio RM’s flame artists also assisted in achieving the short’s lustrous finish. 

This coincided with the studio’s flame artist hires, Richard Barnes (ETC, Smoke & Mirrors, Jam VFX), Miram Olaejo (No.8) and Junior Kofee Coley.

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