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Diesel redefines the wearing of labels
For its new Fall campaign, Diesel has launched a fun spot created by Publicis Italy on the topic of ‘wardrobing’.
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Credits
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- Agency Publicis/Milan
- Production Company SMUGGLER/London
- Director Similar But Different
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Credits
powered by
- Agency Publicis/Milan
- Production Company SMUGGLER/London
- Director Similar But Different
- Art Director Andrea Sarcullo
- Chief Creative Officer Bruno Bertelli
- Chief Creative Officer Cristiana Boccassini
- Copywriter Sebastien Rouviere
- Creative Director Thiago Cruz
- Creative Director Mihnea Gheorghiu
- Creative Supervisor Costanza Rossi
- Head of TV Doina Tatu
- Music Production Sizzer
- Executive Producer Fergus Brown
- Executive Producer Chris Barrett
- Producer Francesca Zazzera
- Producer Javier Alejandro
Show full credits
Credits powered by
Credits
powered by
- Agency Publicis/Milan
- Production Company SMUGGLER/London
- Director Similar But Different
- Art Director Andrea Sarcullo
- Chief Creative Officer Bruno Bertelli
- Chief Creative Officer Cristiana Boccassini
- Copywriter Sebastien Rouviere
- Creative Director Thiago Cruz
- Creative Director Mihnea Gheorghiu
- Creative Supervisor Costanza Rossi
- Head of TV Doina Tatu
- Music Production Sizzer
- Executive Producer Fergus Brown
- Executive Producer Chris Barrett
- Producer Francesca Zazzera
- Producer Javier Alejandro
- DP Kaname Onoyama
There are those that like to wear labels and those that just keep the labels on.
The latter feature in this fun spot Enjoy Before Returning, directed by Similar But Different through Smuggler, that explores the act of buying an outfit, wearing it and returning it afterwards in ‘pristine’ condition.
Bearing the brand’s trademark daring, it features a bunch of cheeky scallywags larking about in Diesel gear before prepping the garments for return.
