Deutsche Telekom delivers The Greatest Gift​

Deutsche Telekom has launched The Greatest Gift: their 2021 Christmas campaign for the German market. 

The hero film explores the idea that, for kids, Christmas is not just about presents... It’s about connection and the joy of being with loved ones. The film, directed by Tony Barry, introduces a young boy who we follow throughout the month of December as Christmas approaches. He observes the world around him and thoughtfully builds his ever-growing wish-list.

When Christmas finally arrives, we realise that all this time, he’s not been adding presents for himself, but writing the names of the family members he’s been longing to spend time with. This year, the gift on every child’s list isn’t something that arrives in a box. It’s Christmas itself.