Deion Sanders joins Henry Winkler and Steve Buscemi in DIRECTV campaign

Award-winning actors Steve Buscemi and Henry Winkler reprise their roles as Spokesbirds Frank and Bobby in the latest iteration of DIRECTV’s For the Birds, but this time there’s a new personality perched on their satellite-free rooftops.

Deion “Coach Prime” Sanders will star in the DIRECTV campaign For the Birds as Coach Pigeon Prime his first animated role, just in time for football season.

The addition of Sanders to the flock creates new dynamics for the spokesbirds: Frank is a bit starstruck and more than ready to do anything their new ‘coach’ asks of them. Bobby, unsurprisingly, is less impressed, and maybe even a little threatened. Adding a third to any established relationship is always tricky territory.

In the first edition of For the Birds, Frank and Bobby were hatched to tell the world that you can finally get DIRECTV without a satellite dish (much to the chagrin of birds everywhere). The challenge was: how does the brand continue to educate the world about satellite-free DIRECTV while also touting their gameday bona-fides for pro and college football? So, the brand drafted a new teammate Deion “Coach Prime” Sanders, to voice the newest member of the flock. 

With For the Birds, DIRECTV is continuing to bust the “DIRECTV = satellite” misconception by not only speaking about the delivery mechanism but the key entertainment that streamers are looking to effortlessly access this fall.