Décor for divorcees
South American homewares brand, FC Hogar&Deco, launches a witty campaign introducing break-up furniture that celebrates happy endings.
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Credits
powered by
- Agency Wunderman Thompson/Peru
- Production Company La Doble
- Director Martin Donozo
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Credits
powered by
- Agency Wunderman Thompson/Peru
- Production Company La Doble
- Director Martin Donozo
- Global Chief Creative Officer Bas Korsten
- Global Chief Creative Officer Daniel Bonner
- Chief Creative Officer Dany Minaker
- Chief Creative Officer Sebastian (Patan) Tarazaga
- Executive Creative Director Bruno Reggiardo
- Creative Director Diego Figueroa
- HP Augusto Landauro
- Art Director Diego Izquierdo
- Executive Producer Veronica Pascual
- Post Company La Doble
- Composer Jonathan (Tatan) Gejtman
- Music Company Perra Santa Music/Argentina
- Art Director Julio Silva
- Director Sebastian Mega Diaz
- Producer Patricio Llados
- DP Nicolas Trovato
- Post Producer Luis Staffolani
Credits
powered by
- Agency Wunderman Thompson/Peru
- Production Company La Doble
- Director Martin Donozo
- Global Chief Creative Officer Bas Korsten
- Global Chief Creative Officer Daniel Bonner
- Chief Creative Officer Dany Minaker
- Chief Creative Officer Sebastian (Patan) Tarazaga
- Executive Creative Director Bruno Reggiardo
- Creative Director Diego Figueroa
- HP Augusto Landauro
- Art Director Diego Izquierdo
- Executive Producer Veronica Pascual
- Post Company La Doble
- Composer Jonathan (Tatan) Gejtman
- Music Company Perra Santa Music/Argentina
- Art Director Julio Silva
- Director Sebastian Mega Diaz
- Producer Patricio Llados
- DP Nicolas Trovato
- Post Producer Luis Staffolani
The pandemic has accelerated already existing changes in how we live, including who with and for how long, with many countries seeing huge rises in divorce rates since 2020.
Though separations are usually regrettable, an uncoupling can also be the happiest day of a lass’s or lad’s life.
This campaign created by Wunderman Thompson Peru, celebrates such amicable divisions with a cool film, The Friendly Breakup, directed by Martin Donozo, through La Doble, that showcases a new range of modular furniture that looks as beautiful apart as it did together.
