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Magalu – Shopping Inside Songs

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A new mobile shopping experience, Decifrei, will allow you to shop for the same products that famous musicians use as you listen to their music in Deezer. 

The animation starts out soft and sleek, textured to feel like something halfway in between a brushed-on painting and a risograph print. A young woman falls into bed and is sucked into another, musical universe. As she dances, taps, and shimmies through genres, we’re led along a universe of music, each shift highlighting a new instrument or piece of gear. 

With fun colors and an imaginative, immersive interpretation of music, Shopping Inside Songs is a vibrant animatic film. Agency Ogilvy Brazil has curated a set of playlists launching inside of the Deezer app to help launch the Decifrei shopping experience. Dirty Work Factory produced the film, and Gustavo Leal and Faga Melo directed.

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