Debenhams Christmas advert delights with LED spectacle
Kode Media and 20Something unveil magical star-studded campaign, with support from Big Sky Studios.
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London based production Kode Media and creative agency 20Something unveils the first Christmas campaign for the reimagined UK high street retailer Debenhams as Dedenhams.com.
Wonderland is Waiting, features a host of famous faces, including presenters Alison Hammond and Lisa Snowden, reality TV star Sophie Habboo and Tik Tok viral dance sensations Brookie and Jessie, who invite customers to join in celebrating the magic of Christmas with the beloved British retailer.
Showcasing an array of favourite beauty brands, including MAC, Estee Lauder and Clarins, the varying futuristic festive settings aim to send customers on a playful journey through each film, appealing to shoppers of all ages. From a whimsical Christmas tree forest to a dazzling abstract starry scene inspired by outer space, the production crafted surreal yet tangible festive ambiances, seamlessly blending the realms of heightened reality and artistic expression.
Credits
powered by
- Agency 20something/London
- Production Company Kode Media
- Director Nicolee Tsin
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Credits
powered by
- Agency 20something/London
- Production Company Kode Media
- Director Nicolee Tsin
- Executive Producer Jack Goodwin
- Post Production tk-fx
- Studio/LED Partner Big Sky Studios
- 3D Designer Samuel Guillotel
- Producer Scarlett Barclay
- DP Spike Morris
- Production Designer Sarah Asmail
- Editor Amy Dang
- Colorist Sam Gilling
- Talent Alison Hammond
- Talent
- Talent
Credits
powered by
- Agency 20something/London
- Production Company Kode Media
- Director Nicolee Tsin
- Executive Producer Jack Goodwin
- Post Production tk-fx
- Studio/LED Partner Big Sky Studios
- 3D Designer Samuel Guillotel
- Producer Scarlett Barclay
- DP Spike Morris
- Production Designer Sarah Asmail
- Editor Amy Dang
- Colorist Sam Gilling
- Talent Alison Hammond
- Talent
- Talent
Marking a significant milestone, the debut commercial production was in partnership with Big Sky Studios and the launch of their new innovative multimedia and virtual production studio. The enchanting campaign was captured against a 9m by 3.5m high res ROE Ruby LED screen, setting the stage for a series of six captivating wonderlands tailored to each of the unique personalities of the featured talent.
Roger Cummings, Managing Director at Big Sky says, “Big Sky Studios were thrilled to support Kode, 20Something and Debenhams.com on their Wonderland is Waiting campaign. It is the perfect showcase for the launch of our new innovative multimedia and virtual production studio on Brewery Road London, which is in partnership with Pixl Evolution, a leading provider of bespoke production technology globally."
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The intricate production design played a pivotal role in bridging the gap between the mystical LED universe and the real world, delivering an awe-inspiring visual spectacle that was meticulously crafted by a dedicated freelance team within a condensed time frame.
Jack Goodwin, Executive Producer at Kode says, “It’s been a real joy to be involved with creating this year’s Christmas campaign for Debenhams.com. We had a lot of fun bringing together the bespoke 3D environments and foreground production design elements, shooting all six spots in one day, with thanks to an incredible team. An all hands on deck, ambitious project from start to finish, with results we’re super proud of."
