Day three of Cannes 2021 sees Craft and Entertainment Lions awarded

Day Three of Cannes Lions was undoubtedly the most 'entertaining' so far, with Lions dished out to the Craft and Entertainment categories.

The announcement for Digital Craft Lions, Entertainment Lions for Sport, Entertainment Lions for Music, Entertainment Lions, Film Craft Lions, and Industry Craft Lions saw eight Grand Prix awarded, included nods for AMV BBDO and Chelsea Pictures outstanding #wombstories (not the last big award for that title, we're certain), m ss ng p eces' super-swish Swipe Night and Lil Nas X getting off his horse to mount a lion.

Film Craft Lions

AMV BBDO and Chelsea Pictures were victorious in this year's Film Craft category, with #wombstories being the sole Grand Prix winner within the category.

A pair of golds were won by Megaforce for their Festive spot for Burberry and Crocodile Inside for Lacoste, with Riz Ahmed/WePresents's powerful The Long Goodbye, Diesel's emotive Francesca, and Apple's hilarious The Whole Working From Home Thing picking up a selection of golds, silvers and bronzes.

The popular category received 1,994 entries, with the jury chosing to award 65 Lions, nine gold, 24 silver and 31 bronze.

For the full list of Film Craft Lions winners, click here.

Entertainment Lions

Awarding the work that "turns content into culture", the Entertainment Lions jury saw fit to award two Grand Prix this year; rewarding the traditional storytelling of dentsumcgarrybowen's In Love We Trust short for Sinyi Realty and 72andsunny/m ss ng p eces' tech-savvy Swipe Night for Tinder.

Jury President Jae Goodman, CEO, Observatory (A Stagwell and CAA Company), praised dentsumcgarrybowen's work for taking the ‘long view’, saying “This is about shifting culture in a direction that ultimately helps the brand and business. It is really hard not to reward and award something that does all of those things at the same time and does them so beautifully and powerfully.”

856 entries were received, and the jury awarded 36 Lions: five gold, 11 silver and 18 bronze.

For the full list of Entertainment Lions winners, click here.

Entertainment Lions for Music

The celebration of creative musical collaborations and original music content saw Lil Nas X pick up one of the two Grand Prix for his game-changing tune/Calmetic-directed vid Old Town Road, alongside Gut Sao Paulo for Mercado Livre's technically impressive Feed Parade.

Jury President, Wyclef Jean, President and Chief Strategy Officer, Sodo Mood Lab, said the jury chose this as a Grand Prix because of “the idea of engagement, the idea of courage and the idea that we will never stand down”, adding, “we have to send these kind of signals around the world.”

The three gold awards the jury recognised could not have been more different, with Beyoncé, Blue Ivy, SAINt JHN, and WizKid's BROWN SKIN GIRL, United4Rescue's Drowned Requiem and Pokemon's P25 Music all achieving the accolade.

407 entries came in for this category and 18 Lions were awarded: three gold, five silver and eight bronze.

For the full list of Entertainment Lions for Music winners, click here.

Entertainment Lions for Sport

An endless race and hopeful cause picked up the bigs ones in Entertainment Lions for Sport, with Edelman's Eternal Run for Asics and Africa's rug-pulling Salla 2032 for House Of Lapland both awarded Grand Prix.

The category received 552 entries and the jury awarded 24 Lions: three gold, eight silver and 11 Bronze. 

Inbev grabbed a pair of Lions for the work with Vaynermedia (Future Official Sponsors) and Draftline Argentine (Rewatch); BT Spot's Unscripted from Wunderman joining those for the trio of golds.

For the full list of Entertainment Lions for Sport winners, click here.

Industry Craft Lions

Celebrating the creative artistry, talent and skill required to bring a creative idea to life, the Industry Craft Lions received 1,164 entries. A total of 26 Lions were presented: four gold, seven silver and 14 bronze

Ogilvy picked up another Grand Prix (after Monday's Print & Publishing Lions) for Dove's Courage is Beautiful,  powerful imagery celebrating the strength and determination of frontline workers amid the coronavirus pandemic. 

For the full list of Industry Craft Lions winners, click here.

Digital Craft Lions

The Digital Craft Lions which award technological artistry received 703 entries and awarded 25 Lions: five gold, eight silver and 11 bronze.

Astronomical, Epic Games' audacious collaboration with Travis Scott set inside Fortnight, won the sole Grand Prix from the Digital Craft Lions.

Purpose was a key factor in other winners, with golds for Google's Project Understood, Reporters Without Borders' Uncensored Library and Cox Communications' Drawn Closer.

For the full list of Digital Craft Lions winners, click here.