Dave Meyers wings it for Harman Kardon
Made in collaboration with JAMM Visual, the music-video director's quirky spot for the international audio brand sees humans drawn to music like moths to a flame.
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Credits
View on- Agency Havas/London
- Production Company RadicalMedia/London
- Director Dave Meyers
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Credits
View on- Agency Havas/London
- Production Company RadicalMedia/London
- Director Dave Meyers
- Executive Producer Ben Schneider
- Executive Producer Jodie Brooks
- Editing Stitch
- Senior Post Producer Maggie McDermott
- Editor Charlie Von Rotberg
- VFX Recom Farmhouse
- VFX JAMM Visual/London
- Executive Producer Louise Unwin
- Colorist Jess Jinx
- Sound Design 750mph
- Head of Production Olivia Ray
- Sound Designer Sam Ashwell
- Music Wake The Town
- Music Supervisor Sam MacNamara
- Production Services Let it Rip Pictures
- Executive Producer Tomasz Kulesza
- Producer Monika Ossowska
- Creative Director Ben Brazier
- Senior Copywriter Alex Jones
- Senior Art Director Emily Camacho
- Director of Production (HP) Louise Bonnar
- Senior Producer Adam Henderson
- Producer Hannah Levy
- Producer Hilary-Nyce Aremu
- Producer Kwok Yau
- Production Designer Will Htay
- DP Scott Cunningham
- VFX Producer Sam Ashby
- Creative Director Alex Lovejoy
- Music Supervisor Tom Wigley
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Havas/London
- Production Company RadicalMedia/London
- Director Dave Meyers
- Executive Producer Ben Schneider
- Executive Producer Jodie Brooks
- Editing Stitch
- Senior Post Producer Maggie McDermott
- Editor Charlie Von Rotberg
- VFX Recom Farmhouse
- VFX JAMM Visual/London
- Executive Producer Louise Unwin
- Colorist Jess Jinx
- Sound Design 750mph
- Head of Production Olivia Ray
- Sound Designer Sam Ashwell
- Music Wake The Town
- Music Supervisor Sam MacNamara
- Production Services Let it Rip Pictures
- Executive Producer Tomasz Kulesza
- Producer Monika Ossowska
- Creative Director Ben Brazier
- Senior Copywriter Alex Jones
- Senior Art Director Emily Camacho
- Director of Production (HP) Louise Bonnar
- Senior Producer Adam Henderson
- Producer Hannah Levy
- Producer Hilary-Nyce Aremu
- Producer Kwok Yau
- Production Designer Will Htay
- DP Scott Cunningham
- VFX Producer Sam Ashby
- Creative Director Alex Lovejoy
- Music Supervisor Tom Wigley
Directed by acclaimed by music-video director Dave Meyers with post-production house JAMM Visual, this striking spot for audio brand Harman Kardon breaks away from traditional product advertising with a mesmerising, moth-based visual metaphor.
Seamlessly blending JAMM's innovative VFX and live action across more than 40 shots, the film, created by Havas through RadicalMedia, sees a woman transformed into a giant moth, fluttering in a hypnotic rhythm around the irresistible glow of her Aura Studio 5 speaker.
The final shot pulls back to reveal an apartment block alight with the illumination of different colours from each window, each with human moths dancing in the silhouette of both sound and light.
Mark Whelan, Chairman & UK Group Chief Creative Officer, Havas UK, added: "We set out to elevate the product design and sound into a full-blown visual experience. It’s a really simple creative construct amped up with promo energy by the incredible Dave Meyers. Excited to get it out into the world."
