Dark Horses Defy The Odds for Sportsbet.io
In a campaign supporting its sponsorship of the 2019 CONIFA Sportsbet.io European Football Cup, the betting company points a spotlight on players that overcome adversity to ensure their place at the tournament.
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We all love a good underdog story, and sports-tales don't get much more underdoggy than the one recounted in this neatly constructed ad for Sportsbet.io.
From agency Dark Horses and supporting its sponsorship of the 2019 CONIFA European Football Cup - an international football tournament designed to allow minorities, stateless peoples and regions unaffiliated with (and often ignored by) FIFA the chance to play football on the world stage - Defy The Odds outlines the story of Szilárd Magyari who grew up in a “place with two lands, a de facto state” who is writing his own story in a competition for “outsiders” and explains why he is taking part set against the backdrop of the “ghost nation” he represents.