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SportsBet.io – Defy The Odds

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We all love a good underdog story, and sports-tales don't get much more underdoggy than the one recounted in this neatly constructed ad for Sportsbet.io.

From agency Dark Horses and supporting its sponsorship of the 2019 CONIFA European Football Cup - an international football tournament designed to allow minorities, stateless peoples and regions unaffiliated with (and often ignored by) FIFA the chance to play football on the world stage - Defy The Odds outlines the story of Szilárd Magyari who grew up in a “place with two lands, a de facto state” who is writing his own story in a competition for “outsiders” and explains why he is taking part set against the backdrop of the “ghost nation” he represents.

Snappily shot by Caviar's Thomas Ralph and portraying a powerful message, the odds are certainly in the favour of this one.

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