Daniel Stankler's latest leaves cats feline good
Part of Whiskas’ campaign aimed to appeal directly to moggies, the Strange Beast director's hypnotic promo takes a dive into a cat's imagination.
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Credits
powered by
- Agency AMV BBDO/London
- Production Company Strange Beast
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Credits
powered by
- Agency AMV BBDO/London
- Production Company Strange Beast
- Executive Producer Kitty Turley
- Producer Zoe Muslim
- Producer Amy Ashton
- Animation Strange Beast
- Animator Matt Partridge
- Creative George Hackforth-Jones
- Creative Jack Smedley
- Executive Creative Director Neil Clarke
- Executive Creative Director Jay Phillips
Credits
powered by
- Agency AMV BBDO/London
- Production Company Strange Beast
- Executive Producer Kitty Turley
- Producer Zoe Muslim
- Producer Amy Ashton
- Animation Strange Beast
- Animator Matt Partridge
- Creative George Hackforth-Jones
- Creative Jack Smedley
- Executive Creative Director Neil Clarke
- Executive Creative Director Jay Phillips
Taking on the point of view of a cat’s imagination, with mesmerising collages full of feline favourites such as fish, mice and balls of yarn for all cats to enjoy, Daniel Stankler's latest is a real treat for our furry friends.
Produced by Strange Beast with agency AMV BBDO, Purr More sees dreamlike and abstract 2D animation loops, animated by Dan Stankler, Matt Partridge and Alon Sivan, create mesmerising imagery that is custom-made to appeal to felines [as this editor can attest, having his own cat climb his body to get a better look at his monitor whilst writing this piece].
Backed by a track that is scientifically proven by the Journal of Feline Medicine to reduce the stress levels of cats, this delightful combo of tactile craft and engaging construction makes for a piece that's simply purrfect.
